Aakash Anand, Founder and CEO of IDAM House of Brands is a great believer in transparent and effective natural solutions. His passion for this field helped him begin his entrepreneurial journey with IDAM’s flagship brand, Bella Vita Organic (BVO) in 2018. The intention behind creating BVO is clear and simple; to provide quality natural products at economical and accessible prices. Today, BVO emerges as one of the leading natural beauty and skincare brands in a highly competitive and rapidly growing beauty industry, whose credo asserts building handcrafted, natural solutions that are derived from natural elements, with ancient skin and hair practices at its core.

Aakash brings with him a rich experience of over 12 years in marketing and leadership roles, along with 4 years of experience in providing natural beauty solutions like skincare, face care, body care, and perfumes. Before establishing IDAM House of Brands, Aakash held leadership positions with Square Yards consulting, PropKro, NeoSpeak, allaboutoutdoor.com, ECO Singapore, and Sky TV, among others. He has also been awarded multiple accolades such as BW Businessworld 40 under 40, Most Daring CEO 2021 by Entrepreneur India, Entrepreneur Of The Year (By Jagran), and Start-up of The Year (By Jagran).

The leadership team at IDAM is guided by Aakash, who is driven by the idea of creating leaders for tomorrow through innovation today. All the intrapreneurs are motivated to handle the diverse portfolio of brands, individually. As a leader, he believes every brand under the IDAM House of Brands should be steered by highly-motivated copreneurs who further steer their respective brand operations like their own business ventures. Through determination and strong business values, he has grown the brand from scratch, taking BVO to a multi-million-dollar annual business empire, which is self-funded and cash flow positive. Equipped with a transformational idea and his team, Aakash has built what started with just 5 people and 1 brand, into a multi-brand collective: IDAM House Of Brands. It is because of his contribution that IDAM now has several brands under it, out of which a few are conceptualised and executed in-house whereas the rest are acquired and booming. A staunch believer in natural beauty that is accessible to everyone, Aakash has made big strides in the clean beauty industry, raising $10 million in just 2.5 years. Along with that, he has also made Bella Vita Organic dip its toes into green branding, as a sustainable brand.

A keen observer of changing consumer trends and the growth of the beauty and skincare industry, Aakash believes in the rapid growth of Ayurveda and natural products, which are gradually becoming the first choice for most beauty enthusiasts due to the need to go green and clean. Hence, the real, organic value that comes with probity and veracity is the need of the hour. And, this is what Aakash and IDAM have come up with – new-fangled brands transforming the self-care space.